The history belonging to the LEGO firm begins in 1932 when ever Ole Kirk Christiansen, a Danish carpenter, decided to start a business reselling his timber toys door to door in his town of Billund, Denmark. He known as his new company “Lego” — a combination of two Danish phrases, “leg godt, ” which suggested “play well. ”
In 1958, the company’s founder, Godtfred Kristiansen, patented a system with respect to coupling the plastic bricks that would later on become generally known as PROFANO “Automatic Capturing Bricks. inches The invention allowed LEGO to create more diverse and complex toys.
Following that, LEGO extended it is offerings and began to appeal to both young boys and girls. It unveiled a line of “Minifigures” in the mid-1970s that included human numbers with posable arms, and in addition marketed charms sets for the purpose of young girls.
A second expansion in 1979 saw the introduction of LEGO Space sets, launching astronaut minifigures, rockets and spaceships, among other well-known themes. It happened in 1999, the my website LEGO Group entered the Star Battles market, launching models featuring the X-wing jet fighter and FASTEN Fighter.
Since the company grew, it was required to increase the ability to present new products quickly and effectively. To this end, it employed management expert Jorgen Vig Knudstorp.
This individual helped the business cut down on products on hand and reduce development time. He encouraged the corporation to build relationships with major toy corporations, including Concentrate on, Wal-Mart and Toys ‘R’ Us.
He also launched LEGO Thoughts, an online community where followers could post plans for new Profano sets they wanted to find out produced. This allowed PROFANO to test the benefit of new concepts and gain feedback prior to committing to them.